Women's Aid Digital Ad

This is a great example of using technology for a cause that needs more attention. Women's Aid, a domestic violence advocacy group in England partnered with Ocean Outdoor to create this digital ad. It starts with the face of a woman, bruised and battered with the headline of "Look at Me." As people look at the ad, facial recognition technology triggers the ad to show the woman healing. Literally, if we pay attention to domestic violence, we can stop it.