Female Condom Advocacy Booklet
While at PATH on a contract basis I was asked to develop a printed document sponsored by PATH and the UNFPA. This document needed to stand out among many other booklets and present the information quickly and easily. The intended result was to advocate for female condoms and change minds in the international health community.
My solution was to first to break out of the stereotypical pink feminine palette that similiar documents used and engage with vibrant colors. I broke up the information to contain one concept per spread for better readibility. Large color photos of real men and women were used to personalize the subject and convey a sense of hope.