Outlet Brand Refresh

Client: Eddie Bauer
My challenge was to create an enhanced brand experience in our outlet stores to more closely match the adventurous spirit of our other channels.

Our Woodinville location was chosen as the testing ground for this roll out. After working with our real estate and print buying team on execution, sales were up. The next step was to roll this out to more outlet stores. 

This project included cashwraps, wall graphics, architectural lettering, and wallbays.

Cashwrap at Woodinville

Wallbays