Logo and identity
Client: Friends of Lewis Park
The Friends of Lewis Park is an all-volunteer organization that have become stewards of the Lewis Park Natural Area. They have restored the park with native species and created a space the whole community can enjoy. The client was looking for a more professional presentation to create recognition in the local community. My solution was to create a consistent presentation that is professional and recognizable. Using the iconic view from the park, I blended the natural and manmade elements that create this urban forest. Deliverables included a logo, style guide, refreshing their locator map, and templates for letterhead and business cards.